<p><b>Last Updated: 29-05-2024</b></p>
<p><b>Vibrant Plush respects your privacy and is committed to complying with the General Data Protection Regulation (GDPR) (EU) 2016/679. This notice outlines how we collect, use, and protect your personal data when you visit our website and interact with our services. It also details your rights under the GDPR and how you can exercise them effectively.</b></p>
<ol>
<li><b>What is the GDPR?</b></li>
</ol>
<p>The GDPR is a regulation that aims to protect the personal data of individuals within the European Union (EU). It applies to organizations that process the personal data of EU residents, regardless of the organization’s location.</p>
<ol start="2">
<li><b>Your Rights Under the GDPR</b></li>
</ol>
<p>As an EU resident, you have the following rights regarding your personal data:</p>
<ul>
<li><b>Right to Access:</b> You have the right to request access to the personal data we hold about you and obtain a copy of it.</li>
<li><b>Right to Rectification:</b> You can request corrections if the personal data we hold about you is inaccurate or incomplete.</li>
<li><b>Right to Erasure (“Right to be Forgotten”):</b> You can request the deletion of your personal data in certain circumstances, such as when it is no longer needed for the purposes it was collected for or if you withdraw your consent.</li>
<li><b>Right to Restriction of Processing:</b> You can request that we restrict the processing of your personal data under specific conditions.</li>
<li><b>Right to Data Portability:</b> You can request that your personal data be transferred to another organization or provided to you in a structured, commonly used, and machine-readable format.</li>
<li><b>Right to Object:</b> You have the right to object to the processing of your personal data in certain circumstances, including processing for direct marketing purposes.</li>
<li><b>Right to Withdraw Consent:</b> If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.</li>
</ul>
<ol start="3">
<li><b>How to Exercise Your GDPR Rights</b></li>
</ol>
<p>To exercise any of your rights under the GDPR, please contact us using the methods below:</p>
<ul>
<li><b>Email:</b> help@vibrantplush.com</li>
<li><b>Phone:</b> (423) 477-4561</li>
<li><b>Web Form:</b> https://vibrantplush.com</li>
</ul>
<p>We may ask for proof of identity to ensure that your request is legitimate and to protect your privacy.</p>
<ol start="4">
<li><b>What Personal Data We Collect</b></li>
</ol>
<p>We may collect and process the following categories of personal data:</p>
<ul>
<li><b>Identifiers:</b> Name, email address, IP address, and device identifiers.</li>
<li><b>Contact Information:</b> Phone number, address, or other contact details.</li>
<li><b>Website Usage Data:</b> Data related to your browsing behavior, interactions with our website, cookies, and similar technologies.</li>
<li><b>Transaction Information:</b> Data related to purchases or interactions with our services, such as payment information and order history.</li>
</ul>
<ol start="5">
<li><b>How We Use Your Personal Data</b></li>
</ol>
<p>We use your personal data for the following purposes:</p>
<ul>
<li><b>To Provide Services:</b> To fulfill orders, process transactions, and provide customer support.</li>
<li><b>To Improve User Experience:</b> To personalize your experience, optimize website performance, and provide relevant content.</li>
<li><b>To Comply with Legal Obligations:</b> To fulfill legal requirements and respond to legal requests or government inquiries.</li>
<li><b>For Marketing Communications:</b> If you have opted in, to send you promotional offers, newsletters, or updates about our products and services. You can unsubscribe from marketing communications at any time by following the instructions in the email or contacting us directly.</li>
</ul>
<ol start="6">
<li><b>Data Security</b></li>
</ol>
<p>We take data protection seriously and implement appropriate technical and organizational measures to secure your personal data from unauthorized access, use, disclosure, or destruction. We use industry-standard security measures, including encryption, secure servers, and regular security assessments.</p>
<ol start="7">
<li><b>Data Retention</b></li>
</ol>
<p>We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. The retention period depends on the nature of the data and the specific processing purposes.</p>
<ol start="8">
<li><b>Third-Party Sharing</b></li>
</ol>
<p>We may share your personal data with trusted third-party service providers who assist us in operating our website, conducting business, or servicing you (e.g., payment processors, email service providers). These third parties are contractually obligated to protect your personal data and can only use it for the services they provide.</p>
<ol start="9">
<li><b>International Data Transfers</b></li>
</ol>
<p>If we transfer your personal data outside the European Economic Area (EEA), we will ensure that it is protected with appropriate safeguards, such as standard contractual clauses, to maintain the same level of protection as required under the GDPR.</p>
<ol start="10">
<li><b>Cookies and Tracking Technologies</b></li>
</ol>
<p>Our website uses cookies and similar tracking technologies to enhance user experience, analyze traffic, and collect information about how you use our site. We offer a <b>Cookie Settings</b> page, where you can manage your preferences and adjust settings to allow, restrict, or reject certain cookies.</p>
<ol start="11">
<li><b>Updates to this GDPR Compliance Notice</b></li>
</ol>
<p>We may update this GDPR Compliance Notice periodically to reflect changes in our data practices or legal requirements. Any updates will be posted on this page with the “Last Updated” date. Your continued use of our website after such updates signifies your acceptance of the revised terms.</p>
<p><b>Contact Us</b></p>
<p>If you have any questions, concerns, or requests regarding this GDPR Compliance Notice or your personal data, please contact us at:</p>
<ul>
<li><b>Email:</b> help@vibrantplush.com</li>
<li><b>Phone:</b> (423) 477-4561</li>
<li><b>Web Form:</b> https://vibrantplush.com</li>
</ul>
<p><b>Disclaimer:</b> This GDPR Compliance Notice is provided for informational purposes only and should not be considered legal advice. For specific guidance, please consult with a legal professional or data protection specialist.</p>

